Attracting new audiences, increasing sales and improving brand perception by repositioning an established apparel brand in the UK, Europe and USA with rebranding, art direction and design
Establishing a leading creative event with a strategy, brand identity and campaign leading to two sold-out conferences
Confident and successful launch, leading to two sold-out events with 1,800 guests in attendance.
Campaigns stood out in competitive environments online, in-print and on-street with engagement and attendance from all target audiences; young aspiring creatives to seasoned industry leaders.
Our challenge was to build a brand which felt mature and established from the get-go. With high profile names involved and a great deal resting on a successful launch it was vital that TopForm hit the ground running.
Other challenges included:
Developing a communication strategy allowed us to make informed decisions around the brand and campaigns which rolled out on-street, in print and online to help establish the event, engage with the right audiences and ultimately sell tickets.
With TopForm there is strength in simplicity. One colour, two considered typefaces and a clean layout system ensures all event communication is coherent, recognisable and easily adaptable across all channels from Instagram stories to billboards on the streets.
By creating an appropriate tone of voice and aesthetic TopForm connected with all of the event's target audiences, as tracked successfully through analytics and ticket sales.
With this strong simple identity incorporating new elements and adapting to growth is a fluid process in moving the brand forward together in future. Watch this space!