Mungo's Hi Fi
Future-proofing the twenty year legacy of renowned music collective Mungo’s Hi Fi with a refreshed brand identity, website, artwork, merchandise and strarte
Attracting new audiences by repositioning an established apparel brand in the UK, Europe and America
Warriors were approached by international clothing company AWDis to reposition and future-proof their leading brand Just Hoods by developing the brand identity, leading the creative direction and designing the product catalogues for 2019 and 2020.
We also developed the logotype and brand elements that were rolled out across the other sub-brands including Just Ts, Just Cool and Just Polos with the purpose of creating a cohesive framework through which the sub-brands can be articulated clearly and distinctly as part of a wider family of brands but each differentiated through strong art direction and photography.
Lifestyle photography was combined with technical presentation, balancing business-to-business marketing with consumer marketing.
Our creative direction carefully balanced appealing to both markets, taking care of the concerns of wholesale buyers as well as the customers who would ultimately be wearing the products.
Brand identity: Warriors Studio
Creative Direction: Warriors Studio
Art Direction: Warriors Studio
2019 photography: The late Jim Bamford
2020 photography: Reuben Paris assisted by Charlie Fraser-Hopewell
Models in order of appearance: Courtney Wildin, Rohan Parker, Georgia Barber, Amanda Kali, Sua Elgagui, Ted Pullin
2019 Styling: Claire Cordiner, AWDis
2020 Styling: Lisa Janaszak, AWDis
Hair & Make-up: Kelly Crips