Warriors were approached by international clothing company AWDis to reposition and future-proof their leading brand Just Hoods by developing the brand identity, leading the creative direction and designing the product catalogues for 2019 and 2020.

• Appeal to new customers
• Engage with new markets
• Excite existing customers
• Differentiate Just Hoods from competitors
• Differentiate Just Hoods from sister brands
• Establish consistency across brand communication
• Showcase product line

• Increase revenue
• Increase current orders from distributors
• Generate new orders from distributors
• Improve perception of the brands amongst distributors, stockists and customers
• Increase online engagement
• Expand into new customer bases where possible

We also developed the logotype and brand elements that were rolled out across the other sub-brands including Just Ts, Just Cool and Just Polos with the purpose of creating a cohesive framework through which the sub-brands can be articulated clearly and distinctly as part of a wider family of brands but each differentiated through strong art direction and photography.

Lifestyle photography was combined with technical presentation, balancing business-to-business marketing with consumer marketing.

Our creative direction carefully balanced appealing to both markets, taking care of the concerns of wholesale buyers as well as the customers who would ultimately be wearing the products.