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  • Client

    • Awdis
  • Services

    • identity
    • print
    • brand development

Attracting new audiences by repositioning an established apparel brand in the UK, Europe and America

Just Hoods logo design
    • Intro

Warriors were approached by international clothing company AWDis to reposition and future-proof their leading brand Just Hoods by developing the brand identity, leading the creative direction and designing the product catalogues for 2019 and 2020.

    • Challenge
  • Appeal to new customers
  • Engage with new markets
  • Excite existing customers
  • Differentiate Just Hoods from competitors
  • Differentiate Just Hoods from sister brands
  • Establish consistency across brand communication
  • Showcase product line
    • KPIs
  • Increase revenue
  • Increase current orders from distributors
  • Generate new orders from distributors
  • Improve perception of the brands amongst distributors, stockists and customers
  • Increase online engagement
  • Expand into new customer bases where possible
    • Sub-brands

We also developed the logotype and brand elements that were rolled out across the other sub-brands including Just Ts, Just Cool and Just Polos with the purpose of creating a cohesive framework through which the sub-brands can be articulated clearly and distinctly as part of a wider family of brands but each differentiated through strong art direction and photography.

Creative direction for Just Hoods 2019
Creative direction and print design for Just Hoods 2019
    • Our Approach

Lifestyle photography was combined with technical presentation, balancing business-to-business marketing with consumer marketing.

Our creative direction carefully balanced appealing to both markets, taking care of the concerns of wholesale buyers as well as the customers who would ultimately be wearing the products.

Creative direction for Just Hoods 2019
Creative direction for Just Hoods 2019
Creative direction for Just Hoods 2019
Creative direction for Just Hoods 2020
Creative direction for Just Hoods 2020
Creative direction for Just Hoods 2020
Creative direction for Just Hoods 2020
Creative direction for Just Hoods 2020
Creative direction for Just Hoods 2020
Creative direction for Just Hoods 2020
Creative direction for Just Hoods 2020
Campaign direction for Just Hoods
Catalogue design for Just Hoods 2019
Catalogue design for Just Hoods 2020
Catalogue design for Just Hoods 2020
Catalogue design for Just Hoods 2020
Catalogue design for Just Hoods 2020
Catalogue design for Just Hoods 2019
    • Credits:

Brand identity: Warriors Studio
Creative Direction: Warriors Studio
Art Direction: Warriors Studio
2019 photography: The late Jim Bamford
2020 photography: Reuben Paris assisted by Charlie Fraser-Hopewell
Models in order of appearance: Courtney Wildin, Rohan Parker, Georgia Barber, Amanda Kali, Sua Elgagui, Ted Pullin
2019 Styling: Claire Cordiner, AWDis
2020 Styling: Lisa Janaszak, AWDis
Hair & Make-up: Kelly Crips