Edinburgh Art Festival
Looking to improve brand perception, engage with new audiences and command attention on the streets with our creative direction, branding and design proposal for Edinburgh Art Festival 2020
Raising the profile of a leading design event with a brand identity and campaign, in collaboration with our friends at Cause & Effect
Warriors have been taking care of Graphic Design Festival Scotland’s creative direction, branding and design since founding in 2014.
The work includes the festival's communication strategy, refreshed brand identity, website, social media, campaigns and the design of any books published.
The festival has now welcomed attendance and participation from nearly a quarter of a million creatives since 2014.
The 2018 branding and campaign generated international media attention and lead to a sold-out festival programme with 24,000+ people attending.
Combining the visual language and rituals of a five year old's birthday party, with the typically refined aesthetics of an international design event we aimed to create an identity which is multi-layered, original, unexpected and both serious and silly at the same time.
Bridging these two worlds, we rendered 3D illustrations of birthday badges, jelly, party horns, paper hats, streamers and more to form the basis of the artwork.
The concept ran through to the promotional campaigns, festival environment and the delivery of the events.
A game of global pass-the-parcel was initiated with guests across the world in the run up to the event connecting people before the event, helping to build the sense of community which the festival embodies.
The programme became a birthday card, guests received tote party-bags, events were adorned with balloons, streamers were popped to celebrate the festival’s launch and a balloon artist created silver balloon sculptures for guests at the launch party.
The website's purpose was to promote the festival, offer complete information on the programme, sell tickets, offer on-going news updates and house the archive of past projects and events from the festival.