• Client

    • Graphic Design Festival Scotland
  • Services

    • print
    • web
    • identity

Raising the profile of a leading design event with a brand identity and campaign, in collaboration with our friends at Cause & Effect

Promotional video
    • Intro

Warriors have been taking care of Graphic Design Festival Scotland’s creative direction, branding and design since founding in 2014.

The work includes the festival's communication strategy, refreshed brand identity, website, social media, campaigns and the design of any books published.

The festival has now welcomed attendance and participation from nearly a quarter of a million creatives since 2014.

    • Impact

The 2018 branding and campaign generated international media attention and lead to a sold-out festival programme with 24,000+ people attending.

Featured on It's Nice That, Creative Review, Creative Network and Neon Moire.

Awarded 1st place in posters category, highly commended 2nd place in website category and nominated in corporate identity category at the Scottish Design Awards.

    • Challenge
  • Capture the imagination of the design industry
  • Generate attention globally
  • Build hype around the festival
  • Communicate practical information around the events
  • Sell tickets
    • Our Approach

Combining the visual language and rituals of a five year old's birthday party, with the typically refined aesthetics of an international design event we aimed to create an identity which is multi-layered, original, unexpected and both serious and silly at the same time.

Bridging these two worlds, we rendered 3D illustrations of birthday badges, jelly, party horns, paper hats, streamers and more to form the basis of the artwork.

Social media posts
Social media posts
3D illustrations
    • Our Approach

The concept ran through to the promotional campaigns, festival environment and the delivery of the events.

A game of global pass-the-parcel was initiated with guests across the world in the run up to the event connecting people before the event, helping to build the sense of community which the festival embodies.

The programme became a birthday card, guests received tote party-bags, events were adorned with balloons, streamers were popped to celebrate the festival’s launch and a balloon artist created silver balloon sculptures for guests at the launch party.

Birthday badges
Birthday card programme
Birthday card programme
Tote party bags
International Poster Book
    • Website

The website's purpose was to promote the festival, offer complete information on the programme, sell tickets, offer on-going news updates and house the archive of past projects and events from the festival.

Homepage with autoplay video
Homepage slide-out navigation
Website responsive programme
Website ticket page
Website phone homepage and navigation