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  • Client

    • Yokollection
  • Services

    • print
    • Artwork

Alchemising graphic design, fashion and escapism in collaboration with Yokollection

Digital artwork used for silk scarf production
    • Collaboration

Yokollection is an artist-run brand led by Francesca Nobilucci and Alexa Hare which focuses on the life, music and artwork of Yoko Ono.

Combining the rich and wonderful world of Yoko Ono with Second Life, an online virtual world, inhabited by more than one million people every day we explored the idea of fantasy, escapism and finding meaning in life through alternative realities.

The collaboration took the form of a complete deck of seventy seven unique tarot cards and silk scarf reading mat.

Digitally printed 1mx1m silk scarf
Digitally printed 1mx1m silk scarf
Digital artwork used for silk scarf production
    • Concept

Within a deck of cards, the typical four suits, Diamonds ♦, Clubs ♣, Hearts ♥ and Spades ♠ become Scissors, Peace Signs, Grapefruits and Bums. King, Queen, Knight, and Jack become Brother, Sister, Father and Mother.

Character cards are replaced by Yono, Ocean Child, LSD, The Visitor (Hillary Clinton), Double Fantasy, Peace, Tuna Fish Sandwich, The Heroin, Love, The Witch, Apple, Imagine, Don’t Worry, Jock, Motherhood, Black, Two Virgins, Bad Dancer, YES and Cut.

Tarot cards, Mixed
Tarot cards, Peace Signs
Tarot cards, Bums
Tarot cards, Scissors
Tarot cards, Mixed
Tarot cards, Characters
Tarot cards, Characters
Tarot cards, Characters
    • Exhibited

The collaboration was exhibited in My Monkey Gallery in Nancy, France and South Block, Glasgow.

Visitors at the exhibition openings could have their cards read in live readings by Swedish artist Julia Stringer, Yokollection founder Alexa Hare.

Live tarot reading by Yokollection founder Alexa Hare
Scarf and cards exhibited at My MonkeyGallery, Nancy