Alchemising graphic design, fashion and escapism in collaboration with Yokollection
Branding an innovation-led conference with esteemed international speakers
New Worlds welcomed three innovators at the forefront of new technology and thinking within design who discussed practical algorithmic design, open-source housing and trend forecasting for global brands.
The conference required an identity which was sophisticated, bold and hinted at some of the key areas of discussion: technology, innovation, creativity and science.
Effective branding assisted New Worlds in gaining public funding, secure top speakers from across the world and attract 200+ guests.
Combining a stripped back colour palette of black, silver and white with strict typography offered a sophisticated tone of voice.
The brand typeface, designed by Nicolas Eigenheer was designed with the intention of “operating in the conflictual zone between art and science” reflecting a key theme of the conference.
In line with the conferences theme of innovation we produced three unique A2 posters using digital white ink layered over thick CMYK print on coated silver and black gloss paper to produce one off printed pieces. The paper was kindly provided by GF Smith.