• Client

    • Shorts Film Festival
  • Services

    • identity
    • print
    • brand development
    • campaign
    • strategy
    • event

Establishing a short film festival through naming, branding and a promotional campaign which helped welcome thousands of award-winning submissions

Shorts film festival branding
Animated Shorts logotype
    • Impact

Following the launch of the festival's identity and campaign, Shorts smashed their targets and welcomed more than 2,300 films from 96 countries to their first open-call request for submissions. This increased each year with a growing number of esteemed film-makers, independent artists and film-makers submitting their work.

Pretend Lovers hosted Shorts and curated the films shown at the festival's well-attended and memorable events. Shorts also premiered a number of films including award-winning Roadliners.

    • Challenge

Launching the festival successfully relied on the festival being reputable and desirable to be a part of from the beginning, so we were challenged with creating a brand which felt intriguing, reliable and desirable to be a part of.

Instilling confidence from film-makers and the creative community from day one was our biggest challenge.

    • Our Approach

Combining a simple name which reflects the format of the films being shown with a brand identity inspired by film-making, motion media and production tools we aimed to capture the independent, confident and genuine qualities of this new festival.

The work was deemed a success with the festival welcoming thousands of films from 96 countries for the first edition with guests travelling internationally to attend.

Shorts film festival branding print promotion
Typeface, custom typography, illustrated icons and colour palette inspired by visual language used within the production of film, cinema and media.
Custom type treatment inspired by the creation of motion with still frames
The typeface selected for Short's identity draws inspiration from subtitling machines for analogue film
Shorts film festival flier design
Shorts film festival posters
Shorts film festival hostess Gabrielle of Pretend Lovers
Shorts film festival photography by Stephen Hughes