Complete identity for SHORTS, an independent short film festival based in Glasgow which welcomed more than 2,300 films from 96 countries to their open-call request for submissions in 2016.
Visual language and artwork designed to be used effectively across print and digital.
The illustrated play, pause, stop, fast forward and rewind icons employed throughout the identity provide an extension of the visual language used across film, cinema and media.
The typeface selected for Short's identity draws inspiration from subtitling machines for analogue film:
"GT Cinetype is based on a design engineered for a cinema subtitling machine. By using a laser to erase the color layer of the film, very small and brilliantly white letters appear. The laser can only move in straight lines, so the typeface contains no curves.” – Grilli Type.
A custom set of numbers inspired by motion in film was created. The repeated letter frames mirror the analogue process used to create the illusion of motion in films.