The illustrated play, pause, stop, fast forward and rewind icons employed throughout the identity provide an extension of the visual language used across film, cinema and media.
The typeface selected for Short's identity draws inspiration from subtitling machines for analogue film:
"GT Cinetype is based on a design engineered for a cinema subtitling machine. By using a laser to erase the color layer of the film, very small and brilliantly white letters appear. The laser can only move in straight lines, so the typeface contains no curves.” – Grilli Type.