Graphic design and creative agency
Off Grid
- identity
- curation
- event
Curation, organisation, visual identity, poster, printed catalogue design and custom font for an interdisciplinary exhibition in Glasgow.
To question the definition of contemporary graphic design and celebrate the diverse, multi-disciplinary direction the practice is moving in, we brought artists and designers together to showcase their work in a group exhibition.
What was once a perceptively technical, service-based practice has become expressive, emotional, personal and increasingly autonomous, with the output expanding to include almost anything which can be seen, touched, smelt, heard, tasted and experienced.
The artists, designers, makers and communicators exhibiting, work on the border of multiple disciplines and have a close tie to, or relationship with graphic design but may not consider themselves graphic designers.
The exhibition was originally shown at South Block Glasgow as part of Graphic Design Festival Scotland 2015 before being invited to Nancy, France, where it was shown at Galerie My Monkey – a highly commended graphic design gallery, which has hosted exhibitions over the past 12 years.
Off Grid features work by: Hannah Clarke, Al White, Lauren Law, Isla Macer Law, Orlando Lloyd, Dominic Kesterton, Yokollection, Marianne Wilson and Warriors Studio.
Full project and documented process: http://graphicdesignfestivalscotland.com/projects/exhibition-off-grid/
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The title 'Off Grid' refers to the collective existence of the exhibitors out with the perceived 'norms' of their practice, while also acknowledging the grid as a guide traditionally used to produce technical and structured work and commonly associated with boundaries, rules and regulation.
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Irregular forms and peculiar features within the lettering reflect the offbeat nature of the exhibition.
The font was created using Metaflop – an application, we believe is arguably pushing the boundaries of graphic design.
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