Graphic Design Festival Scotland 2016 Identity

Full brand identity for Graphic Design Festival Scotland 2016 implemented across print, digital and environment in collaboration with Freytag Anderson.

The identity explores the process and dialogue which unfolds as ideas are developed, visualised and explored.

We're very aware of designers’ tendencies to present polished resolved work all of the time, but the journey and process are equally as important and can also be equally as interesting. This identity is about the journey as opposed to the destination.

The identity generated considerable media attention and played an instrumental role in raising the profile of the 2016 festival which welcomed 30,000+ visitors.

Featured on: It's Nice That, Grafik, Creative Review, Idn World and British Council.

Mohawk Maker

New Worlds