World-renowned dance company Rambert has a history dating back to 1914. Benoit Swan-Pouffer joined as artistic director in 2019, challenged with bringing a fresh perspective and vision.

Rambert approached us to work on the creative direction and design for their 2019-2020 campaign to mark this change.

The campaign made a bold statement as the “most radical visual change the organisation has seen in eighty years".

With strong support from Rambert’s artistic director, senior management, staff, dancers and stakeholders, the campaign built on Rambert's legacy as a contemporary forward-thinking organisation.

All objectives were achieved with increased engagement from new younger audiences and continued engagement with existing audiences.

It was our role to help Rambert engage with new, younger, audiences, excite existing audiences and reflect Rambert's new vision as an organisation through their 2019-2020 campaign.

Working with Rambert's artistic director, senior management and marketing team, we developed the creative concept, developed the visual direction and designed all billboards, online ads, posters, fliers and printed programmes for the campaign.

Working together like a ping pong game, back and forward through lots of sharing we pinpointed key words and topics which the campaign should encapsulate: Movement. Unconventional. Off-Kiltr. Classic but in your face. Modern Art Museum feeling. Editorial. Stark. Clean. Contemporary. Archive.

For Rambert, it was important to create something which was: "Modern and experimental but honours the past.” Benoit Swan-Pouffer, Rambert artistic director

We developed a type treatment which reflected this which could combine with the photography in clear and commanding compositions.