Graphic Design Festival Scotland 19
Laying bare the mechanics of corporate advertising with the branding, website and design for Scotland's largest design event, leading to record ticket sales and improved online engagement
Building a brand to celebrate rap music and culture with womxn-led Peach
Peach celebrates inclusivity, empowerment and welcomes people from all over the UK to their high-energy parties.
We worked with founders Rachel and Kacie to create the Peach brand and ensure Peach stands out on the streets and online.
The brand helped Peach build hype online with crowds queuing round the block to get in to the parties.
"The brand has played a huge role in launching Peach successfully. Before people come to our events or find out what we do, the posters capture everyone's attention and make a statement about who we are.” K4CIE, Peach co-founder
Featured on Radio 1, Dazed, Kiss FM and Foundation FM.
Our challenge was to build a brand which represents everything Peach stands for and inspire people to grab their tickets after seeing Peach's posters and online posts.
Other challenges included:
Storytelling is something all cultures share. Stories are part of the fabric of how we connect with one another.
With the concept of storytelling we created a simple system which allows us to combine images and create an on-going story through the posters for the parties.
The tone or subject of the story can change dependent on the vibe of the party. The flexible system allows the series to stay fresh and exciting but retain consistency through the typography, style of imagery and recurring elements or themes.
"The brand has played a huge role in launching Peach successfully. Before people come to our events or find out what we do, the posters capture their attention and make a statement about who we are.”
K4CIE, Peach co-founder
"People always look forward to seeing the next Peach poster and the engagement we see on them is amazing.” Rachel, Peach co-founder
Branding: Warriors Studio
Poster design: Warriors Studio
Logo animations: Warriors Studio
Event photography: Jonathan Marshall (1st photo) David Safety Always Off (All other)