Base assets, which we produce while developing a brand identity include a colour palette, typography (lettering), layout, information structure, hierarchy, tone, imagery (photography, illustration, pattern if appropriate), logo/marque and stylistic direction where appropriate.
As all projects are different and we tailor the process and what is created for what we consider will be most effective for each.
Your brand identity directly influences how people perceive and interact with you and as a result, your success. Having an effective and appropriate brand identity can impact your success.
We develop flexible visual languages which can be applied to any assets or platforms and inform all aspects of your communication.